Who Is Annie? (2016)

Social Media Strategy

YouTube, Vimeo, Vine and Instagram are the best Social Media with video specific templates and audiences that we will use to get our video ‘Who Is Annie?’ out there.
The main objective of our strategy is to increase audience engagement though trans-media story telling that uses the short-film as a focal point.

Our catchy hashtag #whoisannie will be used to promote it on Facebook, Twitter and Instagram using captivating and informational photos and video snippets. Other hashtags we will use to promote the film will be #YouOKSis and #EndDomesticViolence.

We will reach out to domestic violence victim advocacy groups on Facebook, especially ones that reflect the cultural geography of the film and request the use of their timelines
to further the message. This helps create networks that add value and encourages conversation on the intended issue using the film as a focal point. Some groups we hope to contact include:

The Red Heart Campaign (Brisbane, Australia)

World Wide Woman

Domestic Violence Against Men

Audience and Demographic

Our target audience are men and women between the ages of 20-40 who are in relationships and could be experiencing various forms of abuse in silence.

When we considered audiences outside this age range, we realized that that the levels of spousal domestic abuse was less in comparison .